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Professional Product Discovery and Validation™

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Professional Product Discovery and Validation™

Enhance value creation through practical application of discovery and validation skills.

This one-day training course offers a hands-on learning experience to participants, enabling them to enhance value creation by applying discovery and validation skills in product development. What is learned throughout the course are essential for developing new products and enhancing existing ones.

Experimenting with new ideas and collecting evidence on those experiments is more important than ever in today’s ever-changing business environments. Learning from potential or current users is essential to delivering the right product capabilities to market which is why this course teaches the essential techniques needed to drive targeted learning while collecting evidence to validate or invalidate potential capabilities.

Throughout the class, students learn a number of discovery and validation practices that can be used immediately in their jobs.

Course Overview

In this one-day course, students work hands-on as they follow a case study as a way of learning to apply techniques throughout the class. This course is designed for Product Owners, product managers, business analysts and product teams to enable them to better incorporate discovery and validation into their product development and delivery processes. Leveraging product discovery and validation techniques, the course takes a user-centric approach, illustrating how this comes together with development and delivery. Students learn how discovery, delivery, and validation fit together to lead to an end-to-end evidence based approach to product development.

Course Learning Objectives

  • Increase user value created by deliberately designing experiments to validate assumptions about user’s needs and wants
  • Reduce waste and improve ROI by consciously only investing based on evidence gathered from validation
  • Improve organisational collaboration and alignment by engaging with key stakeholders using data instead of opinions
  • Unlock creativity by reframing work as problems to solve rather than tasks to execute

Who Should Attend this class?

This course is appropriate for students who are currently working as a Product Owner, product manager, product leaders, business analysts and others on the product team who are looking for practical ways to increase user value created, make data-informed decisions, and better investments. This course is also suitable for members of product teams.

Course Learning Outcomes

  • Analyse the problem your stakeholder wants your product to solve
  • Examine problems to solve (not solutions to implement)
  • Analyse customers’ and users’ feedback to identify satisfaction gaps
  • Order what assumptions to validate first
  • Customise a hypothesis to in/validate assumptions
  • Use the right data to gather and test the hypothesis
  • Analyse the results of your experiments
  • Compare/contrast your decisions with those around you
  • Demonstrate an evidence-based mindset to teams and stakeholders
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Course overview

1 day or 2 half days

Remote or In-person

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Professional Product Discovery and Validation™ courses

Optilearn's Professional Product Discovery and Validation™ course schedule.

Unfortunately there are currently no courses listed.

Please get in touch with us to discuss a private class for your organisation. Alternatively you can view our course schedule below.

Course schedule

Frequent questions

Still have a question

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    Frequent questions

  • Full access to the class, an emailed copy of the resources used (for your personal use only), expert training by an accredited trainer and where applicable, free assessment attempts and more. For all classes that are accredited by Scrum.org, you will typically receive a 40% discount to the next level assessment, a thank you package sent to your home address, lifetime certification and also an alumni discount with Optilearn so that all future course bookings receive 10% off.

  • Yes, full attendance is required to be processed as an attendee.

    We accept that life gets in the way sometimes, and emergencies do happen, but we expect all learners to have the days cleared in their calendar. It is at the trainer’s discretion as to whether you have missed too much to be accredited (typically, missing more than an hour is not accepted). In this case, you will not receive a refund or the assessment codes. Don’t worry though, in these cases we will accept you onto a future class at no further cost, but we are not liable for any costs you incur due to this.

  • Absolutely not. When making payment we will request your home address, but you do not have to give it to us (a business address is perfectly acceptable). We simply use this to send a thank you package to the address provided if you have booked a qualifying class.

    You will never receive any marketing to your home address. If you have any concerns over how your data is used, please contact us and we will be happy to assist.

  • For some of our classes we will ask you for your country, or the participant’s country of residence (not the nationality). This is because we try to maintain parity in our pricing based on where the participant will be joining the class from. You may see these options referred to in some material as primary, secondary or tertiary and these are determined by our accrediting body.

    Based on the information found here: https://www.scrum.org/become-professional-scrum-trainer/supporting-world we will select the correct pricing for you after you enter your country. We reserve the right to ask for proof of your residence in order to process a booking.

  • The first thing to do is to contact us. Although we always recommend public classes as a better option due to the diversity of thought and experience available to the learners, we accept that sometimes organisations would like a private experience just for their employees.

    They are available for any class, virtual or in-person – we can even offer delivery in a variety of languages. Typically, it becomes cheaper to arrange a private offering when you exceed seven learners in a single class, but please contact us to explain your requirements so that we can provide a detailed quotation.

  • Depending on the class chosen, it will equate to a minimum of eight hours per day (including lunch). For example, our two-day Professional Scrum Master classes are often scheduled to run between 0830-1630 on two consecutive days. When split across more than two days, class hours will differ but they are made clear at the time of booking.

  • For most classes, we reserve the right to cancel if less than four learners are due to attend. In terms of the maximum, we are able to handle up to twenty for a virtual offering or thirty in-person. Having said this, our average numbers are between six and ten. 

  • As soon as you make payment you will receive a confirmation email (if you don’t receive it, it’s likely your spam filter or an incorrect email address being listed). If you didn’t receive anything, please contact us as soon as possible. Beyond that initial email, all learners will receive instructions seven days in advance of the class start date (again, if you don’t receive anything, please contact us). These details will include joining instructions (for virtual classes) or meeting instructions (for in-person classes) alongside any preparation work required.

  • Sometimes. Depending on the class you are booked onto, we may ask you to read some blogs, watch some videos, or most commonly, read the Scrum Guide (for Professional Scrum classes only). All of this information will be included in your welcome email sent seven days before the class is due to start. If you are someone who likes to get ahead and study, please contact your specific trainer requesting pre-study information and they will be happy to provide you with guidance.

  • There are a lot of variables to take into account for this question, and so we’d recommend taking a look at our Terms and Conditions.

    In short though, if you cancel more than ten days before the start date you will be offered a full refund or the opportunity to move dates at no cost. Cancellations with less than ten days’ notice will provide a 50% refund, but we will still try to accommodate a date move at no cost. In all cases, we reserve the right to deduct any costs (typically payment processing fees or any packages shipped to your address) from your refund.

  • If the class is cancelled or rescheduled due to our trainer’s availability or circumstances broadly within our control, we will provide a full refund or date change at no cost, with no deductions made. Most commonly, cancellation is done due to low numbers of registrations and we do so to ensure the quality you have paid for (which includes interactions with other learners) is delivered.

    We appreciate this can be disappointing and we always aim to keep cancellations to a minimum.

  • They are too numerous and hard to detail. Often, we find that people favour the in-person connections of an in-person class due to the ‘water cooler’ discussions, activities that require physical space and also the opportunity to minimise the distractions of home-working. However, our virtual classes utilise Mural and Zoom as our collaboration tools, and increasingly we are our finding that our learners are choosing the option for remote learning.

    We cover the same material, in much the same ways, but the experiences are simply, different. If you’d like to discuss which option may suit you better, please contact us and we’ll be happy to advise.

  • You can pay via card, bank transfer, PayPal or international bank transfer. All currency payments are made in GBP by default, although we can arrange payment in USD by prior agreement. We can also request payment via invoice although please note that payment must be received at least 48h before the class start date. We are willing to onboard with your organisation’s financial department, but in our experience this requires a significant lead time.

    If none of these payment methods are suitable, please contact us and we will try and work with you to provide an alternative.

  • For virtual classes, if you or your business are resident in the UK then you will incur a 20% VAT charge on your purchase total. If you are external to the UK (inc. the EU) then there will be no VAT due. Full VAT receipts are available upon request. For in-person classes in the UK, VAT is charged to all learners as the delivery is within the zone where VAT is applicable.

  • Yes! Our business is supported by great referrals from our previous learners. To make a referral, please tell the participant to include your name/referral information in the ‘Additional Information’ field of their booking. Once they have made a purchase, we will pay a referral fee of up to 10% of their invoice value.

    Unfortunately, you must refer them before they make the purchase otherwise it will not be considered.

  • For all classes accredited by Scrum.org you are eligible for a specific amount of PDU credits which can be used as proof of your continued professional development. These credits vary based on the class you take, and are given based on class attendance rather than passing the assessment. You can find more information about PDUs and how to claim them here: https://www.scrum.org/support/can-i-claim-pdus-attending-scrumorg-course

  • For each class listing you will see the trainer scheduled to deliver that class. If your question is specific to that class, then please contact them directly. If your question is about an Optilearn process or something more generally, then please contact us as [email protected] and a member of our team will get back to you.

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